About Sotera

Sotera TIRES are produced with a commitment to excellence and a focus on exceptional quality, consistency, and high performance. Sotera takes pride in meeting the needs of the tire replacement market, offering our customers a strong selection of Passenger, High Performance, Light Truck, and Commercial Medium Radial Truck options at an outstanding value.

Sotera is owned and marketed by Horizon Tire Inc., a US-Based private brand marketer and distribution company. Horizon has quickly become a trusted industry leader in consumer and commercial products since its founding in 2005. Horizon is based in Southern California and has a large network of national dealers and wholesale distributors throughout the United States. These customers are served out of Horizon’s warehouses in Los Angeles, Houston, and Memphis, which is one of the largest distributor-owned tire warehouses in the country.